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Checkers Little Garden Initiative

In celebration of Spring, Living Green Walls in collaboration with Checkers South Africa, installed the first of its kind, eco-friendly edible billboard located on the corner of Rivonia and Grayston drive, and within the grounds of Sandown High School in Sandton. The billboard went live on the 25th of August to commemorate the national launch of the Checkers Little Shoppers 2 campaign. The campaign is aimed at encouraging SA citizens to grow their own products to live healthy, self-sustaining lives. While being eco-friendly and self-sustaining is no new concept to us- the idea of a living billboard was! This fresh concept required our Johannesburg team to work around the clock to execute. Using the Living Walls Modular Vertical Garden system, We were able to take the Little Shoppers counter-top garden collection and raise it 9 meters off the ground where it is visible to traffic and passer-by’s.

The billboard consists of entirely of locally sourced edible plants that can be found in the Little Shoppers collection including bok choy, geranium, purple kale, white kale, spinach and flat leaf parsley. The watering system is located at the top of the Billboard and ensures the entire garden stays irrigated. This is an effort to encourage consumers to live the eco-friendly values shared by Living Walls and Checkers, while adding a modern and green twist to traditional marketing campaigns.

The Living Green billboard is scheduled to be deconstructed by the end of October.

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